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Grand Traverse Bay is located off Lake Michigan in Northern Michigan. The bay is 32 miles (51 km) long, 10 miles (16 km) wide, and up to 600 feet (180 m) deep in spots. It is divided into two arms by the Old Mission Peninsula. Traverse City is situated at the south end of the bay where the Boardman River empties into the west arm. Cherry orchards line the bay region, giving rise to Traverse City's claim to be the Cherry Capital of the World. Several nationally known companies offer cherry-based products made with Northern Michigan tart cherries including Traverse Bay Farms, Cherry Central, Fruit Advantage, American Spoon and Cherry Republic.